[Remote] Demand Generation Marketing Manager

Note The job is a remote job and is open to candidates in USA. Totara is a global learning platform trusted by more than 1,500 organizations and 21 million users worldwide. They are seeking a Demand Generation Marketing Manager to lead targeted marketing programs that drive pipeline and revenue, particularly in the U.S. Public Sector and UK Government/Healthcare sectors. This role involves developing and executing data-driven campaigns, collaborating with sales and marketing teams, and optimizing demand generation initiatives. Responsibilities Develop, launch, and optimize targeted demand generation campaigns aligned to ICPs, strategic accounts, and pipeline goals Develop, launch, and optimize paid media campaigns across LinkedIn and Google Ads to drive lead generation and pipeline growth Build and manage HubSpot landing pages, forms, workflows, and multi-touch nurture campaigns to improve engagement and conversion rates Monitor campaign performance, funnel metrics, and ROI across HubSpot, Google Analytics, SEMrush, and paid media platforms, providing actionable optimization recommendations Partner closely with Sales and Marketing Operations to improve lead qualification, funnel conversion, and pipeline progression Serve as the primary liaison for third-party industry partnerships, webinars, analyst programs, and content sponsorships to support lead generation and audience growth Support ongoing optimization of Totara’s global website, including CMS updates, SEO improvements, bug reporting, and conversion rate optimization Amplify demand generation campaigns and content across social media channels Own campaign reporting and communicate performance, insights, and recommendations to stakeholders Identify and test new channels, tactics, and audience segments to improve campaign performance and pipeline contribution Skills Experience in demand generation, digital marketing, or growth marketing, with a track record of driving pipeline and revenue growth Hands-on experience managing and optimizing paid media campaigns across LinkedIn and Google Ads Strong HubSpot experience, including campaign management, workflows, reporting, and lead nurturing Experience managing website content and landing pages in WordPress SEO experience Google Tag Manager, SEMRush and Google Analytics experience Strong analytical skills and ability to translate performance data into actionable insights Excellent project management and stakeholder management skills Comfort working independently in a fast-paced, remote environment Experience collaborating with cross-functional and globally distributed teams Experience buying media in heavily regulated industries like Government and Healthcare An understanding of the HR industry, specifically Talent and L&D is a plus Creativity and flexibility, responding quickly to evolving markets and opportunity challenges Accountable and committed to achieving target goals with integrity and fearlessness Proactive, resourceful, and comfortable navigating ambiguity Continuous learner with a test-and-learn mindset Results-oriented, with a focus on pipeline contribution and measurable business impact Benefits Unlimited PTO Enhanced Parental Leave Professional Development Opportunities Annual Wellbeing Allowance New Joiner home working set-up allowance Additional Paid Leave Birthday off, Working days between Christmas and New Years Eve Company Overview Totara is a global leader in learning management technologies, supporting over 1,500 customers and 21 million users worldwide. It was founded in 2010, and is headquartered in London, England, GBR, with a workforce of 51-200 employees. Its website is https//www.totara.com.