Principal Product Manager, Gusto Pro Growth

About Gusto At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff — payroll, health insurance, 401(k)s, and HR — so owners can focus on their craft and their customers. With teams in Denver, San Francisco, and New York, we support more than 500,000 small businesses nationwide and are building a workplace that reflects the people we serve.

All full-time employees receive competitive base pay, benefits, and equity (RSUs) — because everyone who helps build Gusto should share in its success. Offer amounts are determined by role, level, and location. Learn more about our Total Rewards philosophy.

AI is a fundamental part of how work gets done at Gusto. We expect all team members to actively engage with AI tools relevant to their role and grow their fluency as the technology evolves. AI experience requirements vary by role and will be assessed during the interview process.

By The Numbers

• Named #1 best software for small business of 2024 by G2
• 2,700+ employees in the United States, Canada, Mexico, and Turkiye and growing
• Over $500M in annual revenue
• The SMB market is large (and growing!) with huge opportunities for Gusto to make an incredible impact for SMBs
• There are 6.2M employers in the US, 98% have fewer than 100 employees (1)
• 550,000 new businesses are created each year in the US (1)

What Product Management Is Like At Gusto

• Our Product team is lean, which means you’ll have a high degree of impact and ownership. We believe in smaller, empowered teams that move quickly with less overhead. You’ll move fast by pairing sharp product judgment with fluency in AI tools — automating what slows teams down and amplifying what makes them creative and high-performing.
• We’re boundaryless builders. Lines between roles are intentionally blurred, and our PMs do whatever it takes to deliver outcomes. You’ll prototype, automate, design, and ship — using AI as your co-builder to turn problems into durable solutions that deliver customer value with urgency and care.
• We’re here to serve small and medium businesses. Gusto has a strong mission-driven culture, and we care deeply about lifting up these business owners — building technology for an AI-first world that gives them the superpowers to run and grow their businesses with confidence.
• We’re comfortable with change. Our environment moves fast, and PMs here thrive in ambiguity — blending curiosity, experimentation, and AI-native craft to shape how products (and work itself) are built at Gusto.

About The Team We’re looking for a Principal Product Manager to lead Growth for Gusto Pro, our product specifically built for Accountants. Accountants play a critical role within the Gusto ecosystem. They are one of our largest user groups, but also act as a one-to-many growth engine by referring their small business clients to use Gusto as their payroll provider, generating a substantial portion of our total revenue. We have ambitious plans to become the most efficient platform for accountants to deliver payroll & advisory services to their clients and help millions of small businesses as a result. If you enjoy uncovering & solving big customer problems, driving experimentation, and identifying new ways to propel the growth of a referral-driven business model, we’d love to hear from you.

Here’s What You’ll Do Day-to-day

• Ownership: Lead product discovery to uncover/deeply understand customer problems and test risky assumptions
• North Star: Create a long-term vision and strategy that defines the big problems we can solve well with durable competitive advantage
• Collaborate: Partner closely with Engineering, Design, and Data Science on all stages of the product development process, and the Revenue teams to co-create hypotheses and support a sales and product-driven growth engine
• Run A/B tests and lean experiments to quickly prove out hypotheses and test new concepts, always looking for ways to get stronger signal on new ideas
• Rapidly execute and iterate with an emphasis on user delight, impact, and learning. Regularly take risks and make calculated tradeoffs
• Define, measure, and improve key product and business metrics

Here’s What We're Looking For

• 8+ years of hands-on Product Management experience
• Proven track record of leading growth teams and running clean A/B tests that deliver impactful results
• The intangibles: Natural curiosity, grit, customer obsession, and humility
• Strong product discovery and analytics skills
• The ability to tell a compelling story that drives alignment and inspires action
• Strong collaboration skills; ability to quickly build trust with Revenue and Product t