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Instagram Lead (Contract → Potential Full-Time + Equity)
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Company: Storefront — a live shopping platform for premium and off-price fashion Location: Remote (NYC preferred)
Type: Contract to start, with path to full-time founding team role + equity
About Us
Storefront is building the next generation of live shopping for premium and luxury off-price fashion. We're a small founding team with deep supply-side relationships across apparel, footwear, beauty, and accessories — and we're looking for an Instagram operator who can turn that inventory advantage into cultural attention.
The Role
We need someone who lives and breathes Instagram and knows how to make brands go viral. Not "post consistently and hope" — we mean an instinct for what hits, a feel for the algorithm, and a portfolio that proves it.
You'll own our Instagram presence end-to-end: strategy, content calendar, Reels production, copywriting, community management, trend-jacking, and creator collaborations. You'll work directly with the founders and have full creative latitude. The mandate is simple: build the audience that will define our brand at launch.
What You'll Do
Own the Instagram channel from strategy to execution
Produce and publish Reels, carousels, and Stories that drive reach and saves
Develop a distinct content voice that fits premium fashion without feeling stuffy
Identify and ride trends fast — sometimes within hours
Build relationships with creators, stylists, and tastemakers in the fashion space
Track what's working, kill what isn't, and iterate weekly
Eventually help shape our broader social strategy across TikTok and emerging platforms
Who You Are
A portfolio of accounts you've grown or content you've made go viral — for brands, not just personal accounts
References from founders, marketing leads, or creators who'll vouch for your output
Sharp instincts for fashion, culture, and what makes Gen Z and millennial shoppers stop scrolling
Comfortable producing content yourself (shooting, editing, writing) — not just directing others
Fast. We move quickly and need someone who can turn a trend into a post in a few hours
Opinionated about taste. You should have a point of view on what looks cheap vs. elevated
Bonus Points
Experience in fashion, beauty, or lifestyle e-commerce
Familiarity with live shopping (Whatnot, TikTok Shop, ShopShops)
Existing relationships with fashion creators or micro-influencers
TikTok chops in addition to Instagram
Compensation
Competitive, DOE. We're flexible on structure — hourly, monthly retainer, or project-based. Strong performance during the contract phase opens the door to a full-time founding team role with meaningful equity.
To Apply
Send us:
Links to 2–3 accounts or campaigns you're proud of, with context on your role
The single piece of content you've made that you're most proud of, and why it worked
A few sentences on what you'd post in your first 30 days for a brand like ours
