Head of Marketing Analytics and Operations

Role Summary Are you a data-driven leader who takes pride in turning complex marketing signals into clear narratives that drive smarter decisions and power the teams around you? AdvancedMD is entering a defining chapter. We are building marketing into a true growth engine for both our established sales-led platform and a new product-led offering launching this year. The Head of Marketing Analytics & Operations will lead the function that makes both motions measurable - owning the analytics strategy, measurement frameworks, marketing technology stack, and the operational infrastructure that connects data to decisions across the entire marketing organization. This is a builder's role. You will inherit a function with significant opportunity to be reimagined from the ground up, with the mandate, support, and autonomy to do it. You will partner closely with the CMO, and company-level data and analytics teams to translate AdvancedMD's marketing strategy into insights that inform, tooling that enables, and automation that scales. You will lead a lean, high-leverage team and play a hands-on role in the work yourself. If you enjoy building the analytical foundation that makes marketing strategies succeed, aligning cross-functional teams around trusted data, and staying ahead of the rapidly evolving martech and AI landscape, we'd love to meet you. Essential Job Duties Analytics & Insights(Primary Focus) • * Serve as the analytical partner to the CMO and the marketing leadership team - translating business questions into analyses and analyses into clear, actionable recommendations • Build the executive-facing marketing narrative the dashboards, reporting, and synthesis that leadership, the CEO, and the board rely on to understand marketing performance • Establish the measurement framework for both sales-led and product-led motions, including pipeline contribution, multi-touch attribution, and product-led metrics such as activation and trial-to-paid conversion • Provide an independent, data-grounded point of view - willing to challenge assumptions and strategies when the data points elsewhere • Partner with company-level data and analytics resources to ensure marketing has the data access and integrity it needs Marketing Technology & Operations • * Own the evaluation and rebuild of the marketing technology stack, partnering with a specialist consultant during the evaluation phase and leading execution of the resulting roadmap • Establish reliable data flows, integrations, and attribution infrastructure across the marketing and revenue systems • Own marketing automation, lead management, campaign operations, and the operational backbone that supports both motions • Design and maintain the governance, naming conventions, and data hygiene practices that keep the stack trustworthy as it scales Automations & AI Enablement • * Oversee the build-out of AI-enabled and automated workflows that allow a lean team to operate with the leverage of a much larger one • Partner with functional teams to identify high-effort, low-value workflows and replace them with durable, owner-operated automations • Champion the responsible, practical adoption of AI tooling across the marketing function Team Leadership • * Lead and develop a Marketing Insights Analyst and an AI / Growth Engineer • Build a function known for rigor, clarity, and trusted answers - the team the rest of marketing relies on to know what is true What You'll Need to Get the Job Done • 8-12 years of experience spanning marketing analytics, marketing/revenue operations, or a closely related discipline, with a clear center of gravity in analytics and insights • Exceptional ability to synthesize complex, messy data into clear narratives and recommendations for executive audiences - this is the single most important qualification for the role • Hands-on analytical depth comfortable working directly with data, building models and dashboards, and forming defensible points of view, not just directing others to do so • Demonstrated experience evaluating and rebuilding a marketing technology stack, not merely operating an existing one • Strong working knowledge of marketing automation and revenue systems (e.g., Marketo, Salesforce, NetSuite, or comparable platforms) and modern attribution approaches • Familiarity with both sales-led and product-led measurement, including product analytics tools and PLG metrics, or strong fluency and willingness to build it • A builder's mindset - comfortable with ambiguity, fragmented starting conditions, and standing up a function from the ground up • Consulting or analytics background that combines analytical rigor with executive communication is a strong plus What Will Make us LOVE You • You don't just report what happened - you walk into the room with a point of view on what it means and what we should do next, and you can defend it when challenged • You've rebuilt a marketing technology stack from the ground up before - not just inherited and operated one - and you know the difference between a clean architecture and a patchwork that looks functional until it isn't • You've sat across from a CMO or CEO with a messy, conflicting dataset and turned it into a clear, confident narrative - and you do that through your own hands, not just through a team • You're as comfortable in a SQL editor or BI tool as you are in a boardroom presentation, and the outputs of both reflect the same standard of rigor • You understand both sales-led and product-led measurement models and can build frameworks that don't just track one motion - they give leadership a unified picture of how the business is growing • You bring a builder's patience you're energized by ambiguity, fragmented starting conditions, and the work of standing something up from scratch rather than frustrated by it • You've worked alongside or within a consulting or analytics environment where analytical rigor and executive communication weren't separate skills - they were the same skill Work Environment • Hybrid office arrangement in the South Jordan, Utah office location. In Office training, with opportunity to work up to a flexible hybrid format. Remote work is contingent upon individual role, team structure and alignment to role KPIs. What We Offer • Competitive compensation and total rewards benefits • Comprehensive health, dental, and vision insurance • 401(k) with generous company match • Paid time off and holidays • Hybrid and remote work opportunities • Career growth and development support • Collaborative, team-oriented culture