Growth Marketing Lead (Gaming / Poker)
You like Digital Marketing ? You like innovation ? You want to play an important role in a dynamic team ?
This role is not for everyone.
It is a great fit if you:
- Think fast and solve problems independently
- Are comfortable working fully in English
- Have strong experience in digital/growth marketing
- Understand modern acquisition channels and platforms
- Have a real interest in poker (rules, ecosystem, culture)
- Enjoy working in a demanding, fast-paced startup environment
Oxtaz is a fast-growing startup aiming to become a leader in the online gaming industry, with a strong focus on poker. We are currently building a next-generation educational poker platform (SaaS) called OptimusPoker and have recently opened our office in Malaga.
We operate like a startup: fast, ambitious, and hands-on. Everyone takes ownership and contributes directly to growth.
The Role : Senior Digital Marketer (poker, gaming)
We are looking for a Senior Digital Marketer who can drive execution and growth , not just strategy.
You will work with the CEO and our marketing officer to define marketing direction and will be responsible for organizing, launching, and scaling campaigns .
A key current challenge is creative production bottlenecks . While this role is primarily focused on marketing execution, it is a strong plus if you can produce visual assets yourself or efficiently manage their production .
You will also collaborate closely with a junior marketer and ensure smooth day-to-day marketing operations.
You will recruit and manage freelancers and subcontractors.
What You’ll DoStrategy to Execution
- Translate company objectives into actionable marketing plans
- Organize and execute campaigns across multiple channels
- Prioritize initiatives and ensure delivery
- Plan, launch, and optimize campaigns across:
- Social media (Instagram, YouTube, Facebook, Twitter, TikTok...)
- Paid acquisition (PPC)
- SEO & content marketing
- Email & automation
- Optimize acquisition funnels and conversion performance
- Improve website performance and landing pages
- Identify and resolve creative bottlenecks
- Coordinate or produce marketing assets such as:
- Social media creatives & ads
- Blog visuals
- Landing pages
- Presentations & brochures (PDFs)
- Web banners & thumbnails
- Short-form videos (Reels, Shorts, TikTok)
- Manage freelancers, designers, and external agencies when needed
Team Collaboration
- Work punctualy with the CEO on direction and priorities
- Collaborate with and support a junior marketing profile on daily basis
- Ensure alignment between strategy, execution, and production
- Track and analyze campaign performance (Google Analytics, etc.)
- Implement tracking, tools, and reporting
- Continuously test, iterate, and improve results
- Strong experience in digital marketing (5+ years preferred), especially growth marketing, Hook method, AARRR framework
- Proven ability to execute campaigns end-to-end
- Hands-on knowledge of modern platforms (YouTube, Meta, TikTok, etc.)
- Strong organizational and execution skills
- Excellent English (written and spoken)
- Data focused, analytical, autonomous, proactive, and results-driven
- Experience in online poker or gambling or modern online industries
- Ability to create marketing assets (design, video, or basic editing),
- OR strong experience managing creative production
- Experience with tools like Canva, Adobe Suite, Figma, CapCut, Semrush, Grammarly, HeyGen, Google suite, ActiveCampaign, etc.
- Knowledge of the online poker industry and culture
- Startup or fast-paced environment experience
- Builder mentality: you make things happen
- Execution over theory
- Ownership and accountability
- Structured thinking aligned with business goals
- Energy, curiosity, and adaptability
- Competitive salary (fix depending on profile and ex
