Growth Marketer – Meta Ads, Paid Social for E-comm & Personal Brands

Job Description:

  • Research audience pain points, objections, and desired outcomes through Reddit threads, reviews, competitor ads, and social listening
  • Build persona profiles and identify the angles that will resonate with each audience
  • Write hooks, scripts, and body copy that drive engagement and conversions
  • Direct creative production, including shot selection and visual storytelling, while keeping brand consistency
  • Set up and manage Meta ad campaigns, from audience targeting to budget allocation
  • Read CPM, CTR, conversion rate, and CPA/CPL to identify which creative is winning and why
  • Translate performance data into recommendations the client can act on
  • Lead client meetings, set the agenda, and keep documentation current between calls

Requirements:

  • Strong copywriting, the kind that reads like it was written for the person scrolling, not for the client
  • A habit of studying ads while scrolling and reverse-engineering what makes a campaign work
  • Working knowledge of core ad metrics: CPM, CTR, CVR, CPA/CPL
  • Comfort driving your own projects: telling us what you are doing, why, and how you would solve a roadblock if one comes up
  • Confidence leading client relationships and strategy conversations, not just supporting them

Benefits:

  • Competitive base compensation plus performance-based incentives; compensation based on experience
  • Remote-first, flexible scheduling; you do not need to be based in New York, just somewhere in PST, CST, or EST
  • Direct work with premium e-commerce and personal brands, including some built around public figures with large audiences
  • A team culture built on entrepreneurial initiative, currently around 20 people and growing after doubling in the past year
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