Global Marketing Manager – Demand Capture Systems, Journey, and Customer Proof

About the position

At HP, we believe technology should enable people to do their best work. Across Personal Systems, Print, and Services, we are shaping the Future of Work — helping organizations unlock productivity, collaboration, and security through AI-driven experiences. Our Commercial PC business sits at the center of that transformation — powering how work gets done across SMB, enterprise, and every environment in between. We don’t have a demand problem. We have an opportunity to capture it better — consistently, globally, and now it matters most. Today, markets are asked to translate strategy into execution under pressure: turning portfolio narratives into campaigns, turning campaigns into journeys, turning engagement into pipeline. That’s where the opportunities lie. As Global Marketing Manager – Demand Capture Systems, Journey & Customer Proof, you will build the system that turns HP’s strategy into clear, usable, decision-driving customer experiences across every market. You will define how customers move — from first interest to confident decision — and ensure that journey is simple to execute, grounded in real customer proof, and built to convert.

Responsibilities

• Build the demand capture system: define how demand moves across the full journey, create a modular, scalable framework that works across segments, and ensure HP shows up with a consistent and clear path to action, regardless of where demand starts
• Design modular customer journeys that markets can deploy quickly across segments by defining message hierarchy, CTA structures, and offer progression/step-up logic – ensuring journeys are simple, repeatable, and hard to misuse.
• Turn strategy into market-ready systems: translate HP’s future of work and AI PC positioning into executable journeys, clear offers, and activation-ready frameworks
• Partner closely with GTM and portfolio teams to ensure strategy becomes immediately usable in-market
• Own customer proof as a core conversion layer: define a global customer proof strategy aligned to key audiences, personas, and use cases
• Transform case studies into modular, reusable proof assets, and embed customer proof into every stage of the journey
• Turn events into demand acceleration systems: define how events and high-value engagements fit into the demand journey as conversion triggers
• Create the insight loop that sharpens strategy
• Support the development and optimization of customer journeys across SMB, Channel, and Enterprise, ensuring messaging, content, and calls-to-action are aligned to drive engagement and conversion
• Translate global strategy into practical execution, turning Future of Work and AI PC positioning into clear, actionable campaign flows, journey frameworks, and activation guidance for markets
• Develop and maintain market-ready playbooks and campaign assets, including modular content, templates, and journey guides that enable regional teams to execute quickly and consistently
• Integrate customer proof into demand capture efforts, supporting the creation and adaptation of case studies and success stories into formats that can be embedded within campaigns and customer journeys
• Support event-to-demand integration, working with ABM teams and centralized event steams to align messaging, content, and follow-up programs that connect event engagement to pipeline outcomes
• Monitor campaign and journey performance, tracking key metrics such as engagement, conversion, and funnel progression, and identifying opportunities to improve performance
• Contribute to ongoing optimization and testing, helping refine messaging, offers, and journey structures based on performance insights and market feedback
• Capture and share insights and best practices, helping improve how demand capture is executed across regions and ensuring learnings are applied consistently

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience)
• 5–8 years of experience in B2B marketing, demand generation, digital marketing, or customer journey development
• Experience supporting or executing integrated marketing campaigns and customer journeys across digital channels
• Strong understanding of how marketing drives engagement, conversion, and pipeline impact
• Experience working with or developing marketing content, campaign assets, or playbooks for broad or regional use
• Familiarity with customer storytelling or case study development, and how proof points support buying decisions
• Ability to translate strategy into clear, actionable execution plans that others can adopt easily
• Analytical mindset with experience reviewing campaign performance data and identifying optimization opportunities
• Experience working across cross-functional teams (e.g., marketing, sales, product, or partners) in a matrixed environment
• Strong communication and organizational skills, with the ability to manage multiple workstreams and stakeholders

Nice-to-haves

• Agile Methodology
• Business Development
• Business Marketing
• Business Strategies
• Business To Business
• Channel Management
• Channel Sales
• Demand Generation
• Digital Marketing
• Go-to-Market Strategy
• Key Performance Indicators (KPIs)
• Marketing
• Marketing Communications
• Marketing Management
• Marketing Strategies
• New Product Development
• Product Management
• Product Marketing
• Salesforce
• Social Media

Benefits

• Hybrid work model (home office / office), depending on the role/functions
• Health & Life insurance
• Ticket Restaurant Vouchers or lunch at reduced prices at our canteen
• Flexible working hours to support work–life balance
• HP Flex Program: Kindergarten vouchers & Transport Card
• Exclusive HP products offers and discounts for employees, friends and family
• Access to our sports center (indoor & outdoor) with 25+ coordinated activities.
• Onsite medical services: Doctor and medical team available for annual checkups, nutrition, oral hygiene, physiotherapy, and general health.
• Printing Happy Hour—from photos to large posters—and hands‑on workshops using the latest printing technologies, from wall covers to 3D printing.
• Free parking available or excellent access via nearby train services.