Email Marketing Manager

<h1><strong>Email Marketing Manager – OpenArt AI</strong></h1><h2><strong>🎨 About OpenArt</strong></h2><p style="min-height:1.5em">OpenArt is an AI Storytelling and Visual Creation Platform used by millions worldwide. We're building the next generation of creative tools powered by cutting-edge AI, enabling anyone to create videos, visuals, characters, and stories with unprecedented speed and imagination. We believe the future of creativity is AI-native, and we're shaping that future.</p><h2><strong>🚀 Why Join OpenArt</strong></h2><ul style="min-height:1.5em"><li><p style="min-height:1.5em"><strong>Own the full lifecycle email function from day one</strong> — this is not a newsletter execution role; you will build and scale the entire email and lifecycle engine across millions of users.</p></li><li><p style="min-height:1.5em">Direct impact on activation, retention, and revenue — your campaigns will move real product metrics, not just open rates.</p></li><li><p style="min-height:1.5em">Work cross-functionally with Product, Data, Design, and Growth — one of the highest-leverage marketing roles in the company.</p></li><li><p style="min-height:1.5em">Report directly to the Head of Growth — fast feedback loops, high visibility, and real decision-making power.</p></li><li><p style="min-height:1.5em">High ownership, low process, fast iteration environment.</p></li><li><p style="min-height:1.5em">7-10X revenue growth over the past 2 years — now building the lifecycle infrastructure to convert and retain at scale.</p></li></ul><h2><strong>🎯 About the Role</strong></h2><p style="min-height:1.5em">We're looking for an Email Marketing Manager to own and build OpenArt's lifecycle email function from the ground up. This is a hands-on role for someone who has owned campaigns across the full customer lifecycle — activation, onboarding, retention, monetization, reactivation, and churn prevention — not just newsletter execution.</p><p style="min-height:1.5em">You will build both one-off campaigns and automated lifecycle flows, with a clear focus on connecting email activity to product outcomes. You think like a growth marketer: you care about what happens after the click, and you understand how lifecycle campaigns shape user behavior, conversion, and long-term revenue.</p><p style="min-height:1.5em">You will report directly to Kamran and work cross-functionally with Product, Data, Design, and Growth to gather requirements and drive results.</p><h2><strong>🛠 What You'll Do</strong></h2><ul style="min-height:1.5em"><li><p style="min-height:1.5em"><strong>Build and scale the full lifecycle email engine.</strong> Own campaigns across activation, onboarding, retention, reactivation, monetization, upgrade nudges, churn prevention, and product education — including both one-off sends and automated triggered flows.</p></li><li><p style="min-height:1.5em"><strong>Drive activation and stickiness through lifecycle campaigns.</strong> Create campaigns that help users reach key product moments faster, return more often, discover more features, and convert or upgrade at the right time.</p></li><li><p style="min-height:1.5em"><strong>Establish a campaign measurement framework.</strong> Define how we measure performance beyond email metrics — connecting campaigns to product outcomes like activation rate, feature adoption, retention, upgrade rate, paid conversion, LTV, and churn reduction.</p></li><li><p style="min-height:1.5em"><strong>Segment and personalize at scale.</strong> Build audience segments based on behavior, lifecycle stage, product usage, and purchase intent to ensure the right message reaches the right user at the right moment.</p></li><li><p style="min-height:1.5em"><strong>Run experiments and iterate fast.</strong> Design and execute A/B tests across subject lines, messaging, timing, and flow logic; use results to continuously improve campaign performance.</p></li><li><p style="min-height:1.5em"><strong>Write high-converting lifecycle copy.</strong> Own the copywriting for email campaigns, subject lines, and lifecycle messaging — clear, compelling, and on-brand.</p></li><li><p style="min-height:1.5em"><strong>Collaborate cross-functionally.</strong> Work with Product, Data, Design, and Growth to align campaigns with product launches, feature releases, and growth initiatives.</p></li></ul><h2><strong>🧩 What We're Looking For</strong></h2><p style="min-height:1.5em"><strong>Core Requirements</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">3–5 years of experience in email marketing, lifecycle marketing, CRM marketing, or growth marketing.</p></li><li><p style="min-height:1.5em">Proven experience owning campaigns across the full customer lifecycle — not just newsletters or one-off sends.</p></li><li><p style="min-height:1.5em">Strong experience building automated flows and triggered campaigns.</p></li><li><p style="min-height:1.5em">Deep understanding of activation, retention, monetization, and reactivation campaign strategy.</p></li><li><p style="min-height:1.5em">Ability to segment users based on behavior, lifecycle stage, product usage, and purchase intent.</p></li><li><p style="min-height:1.5em">Strong copywriting skills for email, subject lines, and lifecycle messaging.</p></li><li><p style="min-height:1.5em">Solid grasp of campaign analytics: open rate, click rate, conversion rate, revenue impact, cohort performance, and retention impact.</p></li><li><p style="min-height:1.5em">Experience with A/B testing and campaign experimentation.</p></li><li><p style="min-height:1.5em">Understanding of how lifecycle campaigns impact overall product growth, not just email performance.</p></li><li><p style="min-height:1.5em">Comfortable working cross-functionally with product, data, design, and growth teams.</p></li></ul><p style="min-height:1.5em"><strong>Nice to Have</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Experience in AI, SaaS, creative tools, prosumer products, or subscription products.</p></li><li><p style="min-height:1.5em">Experience with in-app messaging, push notifications, or web push.</p></li><li><p style="min-height:1.5em">Experience with creator, design, video, or productivity products.</p></li><li><p style="min-height:1.5em">Familiarity with Mixpanel, Amplitude, GA4, Looker, Metabase, or similar analytics tools.</p></li><li><p style="min-height:1.5em">Basic SQL or ability to work closely with data teams to pull campaign insights.</p></li><li><p style="min-height:1.5em">Experience with monetization campaigns, pricing experiments, upgrade nudges, and win-back flows.</p></li><li><p style="min-height:1.5em">Experience managing deliverability, email health, and domain reputation.</p></li></ul><h2><strong>💰 Compensation</strong></h2><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Competitive base salary and bonus program.</p></li><li><p style="min-height:1.5em">Equity — meaningful ownership in what you build.</p></li><li><p style="min-height:1.5em">High autonomy, high growth environment.</p></li></ul><h2><strong>🌍 Work Setup</strong></h2><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Bay Area required (hybrid allowed).</p></li><li><p style="min-height:1.5em">Visa sponsorship available.</p></li><li><p style="min-height:1.5em">We'll consider remote.</p></li></ul><h2><strong>✉️ How to Apply</strong></h2><p style="min-height:1.5em">Send your resume and a short note to <a target="_blank" rel="noopener noreferrer nofollow" class="underline underline underline-offset-2 decoration-1 decoration-current/40 hover:decoration-current focus:decoration-current" href="mailto:careers@openart.ai"><u>careers@openart.ai</u></a>.</p><p style="min-height:1.5em">Subject line: <strong>Application – Email Marketing Manager – Your Name</strong></p><p style="min-height:1.5em">Optionally include:</p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">A lifecycle campaign or automated flow you built end-to-end and are proud of.</p></li><li><p style="min-height:1.5em">An example of how you connected email performance to a product or revenue outcome.</p></li><li><p style="min-height:1.5em">Your earliest start date and current location.</p></li></ul>

Back to blog