Director, GTM Program Management & Analytics

Description:

• Own launch planning and execution end-to-end, from early planning through post-launch review.
• Maintain a single coordinated launch plan across Studio, Commercial, WPN, Marketing, and Analytics.
• Build repeatable launch programs and in-store activations that drive consistent retail outcomes.
• Produce and manage a centralized GTM enablement toolkit, including playbooks, readiness checklists, and FAQs.
• Run the launch cadence, including readiness reviews, executive updates, and post-launch retrospectives.
• Define and own launch performance measurement across traffic, event participation, sell-through, and revenue.
• Build reporting infrastructure and dashboards to track project and program health.
• Translate performance data into execution changes and prioritization decisions.
• Coordinate trade and channel initiatives such as promotions, toolkits, in-store activation, and retailer enablement.
• Align website and digital touchpoints with launch plans to support player participation paths.

Requirements:

• Senior leadership experience owning go-to-market or launch program management for retail or combined physical/digital products.
• Demonstrated ability to design and operate cross-functional launch processes at scale.
• Strong analytical capability, including building performance frameworks and interpreting complex data.
• Experience with trade and channel campaigns, including retail partner coordination and store-facing enablement.
• Clear, concise communication with senior stakeholders and experience owning executive readouts.
• Structured operating mindset with experience managing multiple workstreams, dependencies, and stakeholders.
• Familiarity with specialty or hobby retail networks, including LGS-style ecosystems (preferred).
• Experience supporting retail outcomes through consumer-facing digital surfaces such as web or app (preferred).
• Experience running formal operating cadences such as WBR, MBR, or QBR and launch governance processes (preferred).
• Background in BI, analytics tooling, SQL, Python, and leading data analytic teams (preferred).

Benefits:

• Annual and long-term incentives may be available, depending on role, location, and eligibility.
• Health & Wellness programs.
• Time Off to Recharge.
• Financial Well-being programs.
• Life & Family Support programs.
• Volunteer and Community Initiatives.
• Learning & Development opportunities.
• Exclusive Perks.